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Total Number of Subscribers: 467 |
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Date:4th January 2009 |
Compiled by Mr. M. Sathya Kumar |
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The B.O.S. of Success Do you want to be successful? Who does
not? However defining
success is another matter. To some, success might lie in the eyes of the world like Rahul Dravid
scoring a double century, to someone else it could be personal success, a person who at the
end of his life feels that it has been a happy, fulfilled and an enjoyed
life. Success is something that each one of us needs to define for
ourselves. It might be difficult to define but we all have an idea of what
success means. We can recognise success in its many forms. That the world is
obsessed with success can be gauged by a casual visit to a bookstore and a
look at the multitude of books written on this subject. After reading several
of these books, with the idea of finding out what the formula for success is,
I tend to find that though the emphasis of various authors may be very
different, ranging from positive attitude to the right business strategy,
from thinking big to having faith and others, at the very core there is a commonality.
There is a formula for success.
In terms of style, personality and background of a person, there
seems to be no winning combination for success. Dhirubhai Ambani rose from a
petrol pump attendent to dominate the petrochemical industry. Aditya Vikram
Birla who also dominated his industry was born to a business family. He
believed in increasing capacity in safe increments and became the largest
viscose staple fibre producer in the world. Dhirubhai Ambani went about
setting world-class plants in one go. Different approaches, different
backgrounds, different personalities yet the same result, dominant success in
industry. So what makes for success?
Big dreams: A few days back I met
a teacher Sita, who had this big dream, she wanted to help Rahul a struggling
student to be among the first 10 in class. A big dream may not be world scale
as that of a Dhirubhai, it is just the inherent desire to make a difference.
It is the ability to visualise a better reality and getting wedded to the
idea of making it happen. It is the ability to set goals and stay focused.
Both a doctor's desire to see substantial improvement in his patient
and Muthuramn's desire to make Tata Steel EVA positive are big dreams.
One would make a successful doctor the other a successful managing director. Obsession: Successful people are
obsessed. Edward de Bono says that successful people are "a little
mad,... they are single minded and are determined". Gita Piramal the
author of the book The Business Maharajas
says that the common thread among people profiled in her book is that they
are "stubborn". It stems from the confidence that these people have
and the dare to take risks on the opportunities they have spotted. It also
stands for the courage to defend their visions and their point of
view. These people are enslaved by an idea. The person wants to
see the idea work, wants to make it happen. Power, riches and fame have
nothing to do with it. It is this obsession, which helps these people
determined to see things through, to finish that job. Style and Job Fit: The basic nature,
style and aptitude of the person should match the chosen task, profession or
career. To really understand this, let me give the narration from the
book First Break all the Rules by
Markus Buckingham and Curt Coffman. This is a tale of a scorpion and a frog. The scorpion wanted to cross the pond and spotting the frog
pleads to the frog to carry him across. The frog afraid that the scorpion
would sting, it refuses. The scorpion uses persuasive logic and tells the
frog, that it is not in the scorpion's interest to sting the frog because if
the frog dies then it will drown along with the frog. Thus convinced by the
scorpion the frog starts off across the pond with the scorpion on its back.
Half way across the frog feels a terrible pain as the scorpion stings. In its
dying breath the frog asks the scorpion "Why?" and the Scorpion
says, "It is not in my interest to sting you but it is my nature to
sting." It is this inborn nature and basic fundamental and unique
characteristic of each one that I refer to as an individual's style. The
chosen profession or task should be in sync with the person's natural style.
For instance a successful doctor's innate style or characteristic of empathy
would make him a natural success with his patients. Perhaps the paramount
style requirement for a sales person is the ability to build relationships,
and gain trust. People with "empathy" might be the best suited for
the complaints department. T he ability to articulate and communicate effectively would be an
innate talent requirement for success as a trainer. What this framework
basically implies is that success is there for any one to take. Especially if
one defines success or achievement as the distance travelled from where one
started and where one is, success does not depend on birth, education or
circumstance. The starting point is that one has the desire to make a
difference, and then being dogmatic about the chosen goal. It is important to
be aware of ones own natural strengths, preferences and mental make up. If
these individual characteristics fit in well with the chosen profession or
job then there is a very good chance of success. The awareness of ones style also helps entrepreneurs identify
people with abilities and characteristics, which complement their own styles
and fill the gaps that their own natural abilities might have. Big Dreams,
Obsession and Style & Task fit (B.O.S) That's the formula for success in
a nutshell. The author is the Chief Catalyst of
Businessgyan, His areas of interest are business strategy and innovation. |
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