Prime Academy - CA (Final)


	Audio of Strategic Management Concepts

	This is a Prime academy-Mobisir technology initiative. Mr. Pattabhi Ram speaks on the competitive forces as laid down by Michael Porter in his five force model, a concept in CA-IPCC in the subject Strategic Management. He lays down examples which help listeners understand the nature of competition and its impact on consumers. Happy listening. (Click the relevant Sound Icon for audio)

	Force 1 – Substitutes A substitute performs the same function as the industry’s product. For example electronic mail, popularly referred to as e-mail has replaced the speed post.....

	Force 2 – New Entrants We will now move into threat no 2. A major threat called threat of new entrants. New entrants into an industry are invariably hungry for success. They bring a new capacity, certain fire in the belly......

	Force 3 – Rivalry among existing firms We will now move on to the third in the five force competitive model. The third force which drives the structure of an industry is the rivalry among existing firms. This is what we generally know as competition per say....

	Force 4 – Bargaining power of buyers We shall now move into force no 4 namely the bargaining power of buyers. Powerful customers can purchase more value by forcing down prices....

	Force 5 – Bargaining power of suppliers We now move on to the 5th and final force in the competitive model which is the bargaining power of suppliers. In our instances powerful suppliers capture more value for themselves.....