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Total Number of Subscribers: 426 |
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Date: 2 May 2008 |
Compiled by Mr. M. Sathya Kumar |
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ROLE OF IT IN SERVICES SECTOR Introduction Information Technology (IT) revolution takes places everywhere.
Organisations implementing IT are able to provide better services and thereby
able to improve their businesses manifold. In earlier days IT has enormously
been used in manufacturing sector regarding product designing and
development, product modification etc. Now-a-days the importance of IT has
been strongly felt and applied in the services sector. Application of IT in Hospitals The hospital management is taking place with the application of
IT. Starting from the reception by recording a patient's name, the IT has
been used everywhere in an hospital. A patient's record comprising his name,
age, sex, disease found, blood group, height, weight, blood pressure level,
etc. has been maintained as database in a computer in the hospital. So
whenever the patient arrives his previous record can be verified. Similarly
when the surgeries take place, the hospitals use computers and specialized
software for judgement of diseases/problems and for curing the diseases. For
billing purposes also the computers have been used widely in hospitals. Application of IT in Pharmaceutical Shops Because of the increase in competition, IT has also been applied
in pharmaceutical shops. Whenever any medicine enters the shop, all the
information related to the medicine – its name,
quantity, manufacturing date, expiry date, its content, price and other
information can be entered into a computer system. Whenever the sales take
place, computerized billing would be provided to the customers. The bill
would carry plenty of information for the benefit of customers indicating the
name of the medicine, quantities purchased by them, its price, manufacturing
and expiry date. Whenever any medicine has been sold the software created
would also give indications to the manager/supervisor of a pharmaceutical
shop related to the number of quantities sold, number of quantities available
in the shop and the computer also warn them regarding the date of expiry. Application of IT in Educational Institutions The Government of India has come out with a statement stating
that Information Technology (IT) is Application of IT in Share Trading Gone are the days when stock brokers use to shout at the trading
hall of a stock exchange quoting their price. Now-a-days with the help of
computer terminal and internet connection, purchasing and selling of share
takes place everywhere. A client can look at the transactions taking place
through the computers. The volume of the shares traded and the turnover has
got consistently improved because of the online share trading. Application of IT in Banking Tremendous improvement has taken place in the Indian banking
sector because of the IT revolution. All the private and foreign banks have
gone for 100 percent computerization. At a rapid fast, the government owned
nationalized banks are also improving their number of computerized branches.
With the help of computerization, the transaction takes place at a faster
rate and the waiting time of a customer in a queue is getting minimized. E – Banking is emerging in the Indian banking sector. The banks
provide the facility of internet banking, phone and mobile banking with the
help of IT. All the branches of a bank are networked. The networking also
takes place between two or more branches in order to provide easy
accessibility for a customer. The cost incurred on infrastructure, furniture
and employees has got decreased because of the application of IT. Application of IT in Advertising Agencies 'Creativity' is the slogan chanted in Ad Agencies. Creativity
involves doing things differently. Things can be done differently with the
help of IT. The Ad Agencies use lot of software for creating advertisements. Application of IT in Marketing Research Agencies Marketing Research (MR) agencies involve in lot of research
activities starting from research survey on product development till
distribution and measurement of customer response. Gone are the days of
manual analysis of data. The MR agencies use sophisticated statistical
software packages for data analysis and interpretation. Some of the
statistical software packages are created by their own for customized
problems. Hence, application of IT tools take place in full swing at MR
agencies. Application of IT in Indian Railways The Indian Railways has the proud of being the 'largest
employer'. The application of IT, has provided various benefits for the
Indian Railways and its passengers. With the issue of computerized railway
tickets, the errors have been minimized. A passenger can book the train
ticket from any part of the country. A passenger can also book the train
ticket at his convenient place, as the online reservation system has been
introduced. Application of IT in other services sector Now-a-days the reservation for film shows take place through
online ticket booking. The cinema theatres in order to avoid queues and
unnecessary rush follow the system of online ticket booking so that through
internet anyone can book tickets at their convenient places. In order to
reduce the queue, computerization takes place in petrol bunks also.
Computerization ensures speedier billing and reduces the queue in petrol
bunks. In Regional Transport Offices, computerization ensures prompt and
quick delivery of service to the peoples. The leading libraries are also
computerized these days. Application of IT tools provides various benefits
for the libraries and readers. The books available in the libraries and those
on circulation can easily be found. The issue and return date can easily be
identified and other information related to the library can also easily be
sought. IT also paves way for online shopping. Websites like www.amazon.com,
www.fabmart.com etc. provide online shopping facilities. Online hundi system
has been introduced by some of the leading temples in Conclusion The application of IT benefits the services sector in enormous
ways. Starting from the basic hospital services till railway booking the role
of IT plays a vital role in creating and delivering comfort and improved
standard of living to the society. Hence, in order to survive in the business
and to ensure sophisticated service to the customers, the organizations
engaged in services business can apply IT in their business. Courtesy
: Mr. K.V. Kannan , Research Scholar |
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